Cash register software in Casablanca: a POS built for Morocco's business capital
By ALINEA Consulting · Updated
In Casablanca, the same trader may sell retail in the morning and ship to a reseller in the provinces in the afternoon. The city is home to the wholesalers of Derb Omar, the head offices of national retail chains, the boutiques of Maârif and the shopping malls, and thousands of neighbourhood shops. It is also the home of ALINEA Consulting, which publishes La Caisse Retail — its POS and store management solution, also known as Alinea Retail — from its offices on Boulevard d'Anfa.
From Derb Omar to the corniche: Casablanca's shops
With more than 3.2 million inhabitants in the city proper at the 2024 census, Casablanca is Morocco's largest city and its main business centre. Its retail trade is not confined to one district: each area has its own customers, volumes and constraints.
- Derb Omar and the city centre
- Casablanca's great wholesale market, founded in the 1920s, supplies textiles, household goods and imported products to the whole of Morocco. Around it, Boulevard Mohammed V and its Art Deco buildings still host dense retail. Here, goods sell by the carton as much as by the unit.
- Maârif, Racine and Gauthier
- The heart of Casablanca's fashion retail: brand boutiques, international franchises, shoe shops, opticians, cosmetics. Collections turn over quickly and sales are prepared weeks in advance.
- Morocco Mall, Anfa Place and the Aïn Diab corniche
- The big shopping centres host the chains that run several stores in the city and across the country. Weekend footfall demands fast tills and stock you can trust to the minute.
- Derb Ghallef and the Habous quarter
- On one side, the market known for phones, computers and second-hand goods; on the other, the Habous 'new medina' with its bookshops, olive sellers and handicrafts. Two very different worlds, where every item counts.
- The residential districts
- Californie, Oasis, Hay Hassani, Sidi Maârouf, Aïn Sebaâ: convenience stores, delicatessens, bakeries, parapharmacies and DIY shops serve regular customers who expect to be recognised.
Wholesalers and distributors: counter sales and B2B in one system
Many Casablanca businesses sell to both consumers and professionals: resellers from the provinces, hotels, restaurants, companies. For them, a simple cash drawer is not enough.
La Caisse Retail runs the full chain of quote, order, delivery note and PDF invoice with VAT calculated automatically, and tracks customer receivables and credit sales. On the purchasing side, supplier orders, supplier invoices with 3-way matching and goods receipts with landed costs give a true cost price for imported goods. The weighted average cost is recalculated on every receipt, with an alert when it rises, and the till warns you if a price is entered below cost.
For electronics and household appliances, serial number tracking lets you trace every unit sold for returns or warranty claims.
Retail chains and franchises: running a network from Casablanca
Casablanca is where many Moroccan retail chains decide their ranges, prices and promotions. Head office needs to see every store, in Casablanca and beyond.
- Multi-site, multi-store, multi-banner
- One back office for several banners and their shops, with modules switched on store by store. Stock can be checked by size × colour across the whole network, straight from the till.
- Transfers and replenishment
- Inter-store transfers, internal orders, min / max replenishment and inventories by scan or CSV import. A size missing in Maârif can be found in another store in seconds.
- Centralised prices and promotions
- Price lists, seasons, approved price changes, markdown imports with caps and price floors. Campaigns can target a department, a brand, a customer or a time slot.
- Control and security
- Access rights by role, site and banner, two-factor authentication, a full audit log and fiscal ticket signature. The real-time dashboard tracks each store's targets, and scheduled reports arrive without anyone having to ask for them.
- Open to the rest of your systems
- An API ready to talk to your other software, and data you can export at any time: the business stays in control of its numbers.
Typical Casablanca businesses
These scenarios are illustrative examples, created to show common situations in Casablanca.
- A tableware wholesaler in Derb Omar
- In the morning, resellers come to the counter; in the afternoon, the team prepares orders for hotels. Quotes, delivery notes and VAT invoices come out of the same software as the till receipts, and receivables tracking shows who owes what.
- A fashion brand in Maârif and a shopping mall
- Two boutiques and a Shopify site share the same stock. Web orders are imported automatically, till sales flow back into Shopify, and an item can be transferred from one boutique to the other before a busy weekend.
- A delicatessen in Californie
- Lots and expiry dates recorded at receiving, FEFO transfers from the stockroom, and a tiered loyalty programme with a birthday email for customers in the neighbourhood.
Cafés, snack bars and restaurants
From the terraces of Gauthier to the restaurants on the corniche, much of Casablanca's food trade also relies on delivery and takeaway. La Caisse Restaurant handles the floor plan, table ordering and split bills, sends each order to the right station on the kitchen display (KDS), and brings sales channels together in a channel manager. Chains consolidate their sites and track food cost through recipe cards.
Why La Caisse is the best choice for a business in Casablanca
- A team in your city
- ALINEA Consulting is based in Casablanca, on the corner of Rue Mozart and Boulevard d'Anfa. Support is provided in Arabic and French by this team, not by a hotline abroad.
- Moroccan software
- La Caisse is designed for Morocco from the ground up, whereas foreign software such as Square, Lightspeed or Cegid has to be adapted first.
- Sales never stop
- Even during an internet outage, the till sells, prints and closes locally, then fails over to the in-store gateway box if the cloud stops responding, without losing the basket.
- Turnkey
- Software, hardware and staff training are delivered together; after that, remote assistance, support tickets and a video help centre.
- Proven in Morocco
- More than 50 companies in Morocco use ALINEA software for their tills and stock.
Switching to La Caisse in Casablanca
Request a demo on WhatsApp: it is built around your business, with your products and your constraints. The quote depends on the number of tills, points of sale and hardware required. ALINEA then delivers a turnkey solution — software, hardware and training — and remains reachable on WhatsApp, by email at contact@alinea.ma or by phone.
Questions from businesses in Casablanca
Which POS software should I choose for a shop in Casablanca?
La Caisse Retail (also known as Alinea Retail) is published in Casablanca by ALINEA Consulting. It covers checkout, multi-store stock, B2B quotes and invoices, loyalty and Shopify and WooCommerce sync, with a turnkey roll-out.
Can a Derb Omar wholesaler issue VAT invoices with La Caisse?
Yes. The quote, order, delivery note and invoice chain produces PDFs with automatic VAT, and the software tracks receivables and credit sales.
Can I run a chain with stores in Maârif, at Morocco Mall and in other cities?
Yes. La Caisse is multi-site, multi-store and multi-banner: stock per store, transfers, centralised prices and promotions, and access rights by role, site and banner.
Is support based in Casablanca?
Yes. ALINEA Consulting is based on the corner of Rue Mozart and Boulevard d'Anfa, and its team provides support in Arabic and French, with remote assistance.
Does the till keep selling during an internet outage?
Yes. It sells, prints and closes locally, automatically fails over to an in-store gateway box if the cloud stops responding, and syncs when the network is back.
How much does a cash register cost in Casablanca?
The price depends on the number of tills, points of sale and hardware. Ask for a quote on WhatsApp or at contact@alinea.ma.