POS system in Tetouan: La Caisse Retail, from the medina to the coast

From the Feddan to the Ensanche: Tetouan's retail map

With around 423,000 inhabitants at the 2024 census, Tetouan is a mid-sized city with a dense commercial fabric, where the Andalusian heritage of the medina sits alongside the early 20th-century Spanish town. Each district has its own way of selling.

The medina, a World Heritage Site

Behind Bab Okla and around Souk El Hout: neighbourhood shops, spices, basketry, weaving, and the striped aprons sold by women from nearby villages. Small spaces, and alleys where mobile coverage is not always reliable.

The kissariats and the celebration trade

Djellabas, kaftans, fabrics, babouches (leather slippers), wedding goods: Tetouan has a long tradition of tailoring and embroidery. These shops, clustered in the kissariats (covered arcades), follow the rhythm of festivities and the wedding season, with many sizes, colours and pieces reserved in advance.

The Ensanche and Boulevard Mohammed V

The Spanish-era new town, linked to the medina by Place Hassan II and the Feddan: fashion, shoes, opticians, phone shops, cafés. This is where retail brands and fashion stores are concentrated.

Martil, M'diq, Cabo Negro

A few kilometres away, a Mediterranean coastline that welcomes summer visitors from all over Morocco and diaspora families. Mini-markets, beach shops and snack bars do much of their business in a few weeks.

The Fnideq business zone

Opened in 2022 near the border, it hosts traders in bonded warehouses, with legally imported goods, notably via Tanger Med. An import and redistribution activity serving retailers across the region.

Three typical Tetouan businesses

To make things concrete, here are three imaginary but typical businesses from the region. They are typical examples, not customer references.

A kaftan and traditional-wear house in the medina

Each design comes in several sizes and colours: the size × colour grid keeps a single product with one EAN13 per variant, and barcode labels are printed on site. Pieces set aside for a bride go on reservation, baskets stay on hold during fittings, and credit sales are tracked customer by customer. If the network drops in the alley, the till keeps selling.

An importer based in Fnideq supplying retailers

It receives imported goods, with receiving notes that include landed costs and a scan check, then resells to groceries and shops in Tetouan. Quote, order, delivery note and invoice with automatic VAT, receivables tracking, lots and expiry dates for food and cosmetics, and stock tracked between the warehouse and a shop in town with FEFO transfers.

A seasonal mini-market in Martil

Open all year but swamped in July and August. Extra staff hired for the summer log in with a PIN, with rights limited to checkout; min / max replenishment prevents stock-outs on products that sell by the case; and at the end of the season the manager compares sales and stock reports with previous summers.

A till that follows Tetouan's calendar

Tetouan's retail runs on several calendars at once: the wedding season and religious holidays for traditional shops, summer for the coast, and the start of the academic year for districts popular with students of Abdelmalek Essaâdi University. La Caisse Retail gives you the tools for each of these moments.

Price lists and seasons set prices in advance, and price changes go through approval. Markdowns are managed with caps and a cost-based price floor, so you can clear an end of season without selling at a loss. Campaigns targeted by department, brand or customer, coupons and loyalty points multipliers give you ways to liven up the quieter periods.

For the city's regular customers, the CRM keeps purchase history, a tiered loyalty programme rewards regulars, and self-service sign-up by QR code grows the customer file without slowing down the till. A birthday email can go out automatically.

Every evening, the till close, cash count and PDF Z report wrap up the day, and the real-time dashboard shows the manager where things stand, even when running a shop in Tetouan and another on the coast remotely.

Is La Caisse the best choice for a Tetouan business?

Here is what, in practice, makes the difference for a Tetouan retailer.

The traceability legal imports require

Purchasing, purchase orders, matching against the supplier invoice, lots, expiry dates, serial numbers and a full audit log: every item can be traced from receiving to sale.

A till that never stops

Local selling, printing and closing, automatic failover to an in-store gateway box, and sync when the network returns.

Several sites, one back office

Warehouse, town-centre shop, seasonal outlet on the coast: stock per store, transfers, and access rights by role and by site.

A Moroccan publisher

ALINEA Consulting develops La Caisse in Casablanca for the Moroccan market, whereas foreign software (Square, Lightspeed, Cegid) has to be adapted. More than 50 companies in Morocco use its software.

Support in Arabic and French

A team based in Casablanca, remote assistance, support tickets and a video help centre.

Demo and quote for a Tetouan business

The city's pastry shops and tea rooms, the cafés on the boulevard and the snack bars along the Martil corniche have their own tool: La Caisse Restaurant, with a floor plan, table ordering, a kitchen display (KDS) per station, a channel manager for takeaway and delivery, and recipes to track food cost.

To discover La Caisse Retail or La Caisse Restaurant, ask for a demo on WhatsApp: it is run on demand, based on your own business. The quote depends on the number of tills, points of sale and the hardware. ALINEA delivers a turnkey solution — software, hardware and training — and your data stays exportable at any time, with an API ready to talk to your other tools.

Questions from businesses in Tetouan