Cash register software in Fez: from medina workshop to new-town boutique

Two retail cities in one

Fez el-Bali, a UNESCO World Heritage Site, remains one of the largest pedestrian medinas in the world: goods move on foot, by handcart or by donkey, and shops of just a few square metres line the lanes one after another. The new town, built in the 20th century, took over for modern retail. The needs of a Fez retailer in each are almost entirely different — except for the need for a reliable till.

Talaa Kebira, Talaa Sghira and the specialist souks

From Bab Boujloud towards the Qarawiyyin, the medina's two main thoroughfares are lined with leather, textiles, babouches (traditional slippers) and handicrafts. Around them, the souks keep their specialities: metalwork in Seffarine, the Chouara tanneries and their leather shops, spices and perfumes around Attarine.

Fez el-Jdid and the Mellah

Local shops, jewellers and fabric sellers along the shopping streets, with a mainly local clientele and sales that soar in the run-up to religious holidays and weddings.

Avenue Hassan II, Boulevard Mohammed V and Borj Fez

The commercial heart of the new town: fashion, footwear, opticians, phones, pâtisseries and cafés. The Borj Fez shopping centre adds national and international chains, with reporting and stock requirements worthy of a full retail network.

Atlas, Narjiss, Route d'Imouzzer, Saïss

The residential districts stretching south are home to convenience stores, parapharmacies, bakeries and neighbourhood shops, along with a large student population around the city's universities.

Ain Nokbi and the business parks

Potters and zellige makers in Ain Nokbi, industry and trading in Sidi Brahim, Dokkarat and Bensouda: here, sales are mostly to professionals, on quotes and invoices.

From counter to invoice: what La Caisse does for a Fez business

What many Fez businesses have in common is that they combine retail and trade sales. La Caisse Retail handles both in the same tool.

Sales to bazaars, hotels and resellers

Quote, order, delivery note and PDF invoice with automatic VAT, receivables tracking and seller commissions. The quote can even be raised straight from the till while the customer is in the shop.

Workshop in the medina, showroom in the new town

Stock per store, inter-store transfers and internal orders: the workshop restocks the Avenue Hassan II boutique without a spreadsheet or a phone call, and every piece stays traceable.

A till that copes with the medina

In the narrow lanes, the network is not always there. The till keeps selling, printing and closing locally, then fails over if needed to an in-store gateway box installed in the shop, without losing the basket in progress. Everything syncs when the connection returns.

Orders for holidays and weddings

Held baskets, reservations, credit sales and multiple payment methods on one receipt (cash, card, cheque, credit note): enough to track a deposit on a caftan or an order of serving trays without a separate notebook.

Buying raw materials

Suppliers, purchase orders, supplier invoices with 3-way matching and weighted average cost with price-increase alerts: useful when the price of leather, brass or thread changes from one delivery to the next.

Customers who order from afar

For craftspeople who also sell online, La Caisse is Shopify- and WooCommerce-compatible: catalogue, stock, prices, orders and customers synced with the physical shop.

Why La Caisse is the best choice for a business in Fez

A tool that understands B2B as well as the counter

Fast receipts and the full quote → invoice chain live in the same software. In Fez, where the craftsman is often a wholesaler too, that means no stacking two tools and no re-keying the same items.

A Moroccan publisher

La Caisse is published by ALINEA Consulting in Casablanca, for the Moroccan market, rather than adapted after the fact like foreign software such as Square, Lightspeed or Cegid.

Offline by design

Offline resilience and the in-store gateway box are part of the architecture, not an option: a real advantage in the dense fabric of Fez el-Bali.

Delivered ready to use

Software, hardware and staff training form a turnkey solution. Support is provided in Arabic and French by a team based in Casablanca, with remote assistance and a video help centre.

Data that stays yours

Secured, exportable at any time, with an API ready to talk to your other software.

An established user base

More than 50 companies in Morocco use ALINEA software for their tills and stock.

Typical Fez businesses

The three situations below are illustrative examples based on Fez's retail trade; they are not customer testimonials.

A Seffarine coppersmith supplying bazaars

At the counter, a till in simplified mode and barcode labels on every tray or lantern. For bazaars in Marrakech or Agadir, quotes turned into delivery notes and then invoices, and receivables tracking that shows who has paid what.

A caftan house with two addresses

A workshop in the medina, a boutique in the new town. Size × colour grids with one EAN13 per variant, transfers between the two stores, reservations and deposits before weddings, and a shared dashboard to follow sales at both addresses.

A convenience store near the faculties, Route d'Imouzzer

Deliveries checked in by scan, lots and expiry dates, min / max replenishment, and students signed up to the loyalty programme with a simple QR code at the till.

Pâtisseries, cafés and Fez dining

Fez has a cuisine all its own, and a real pastry and café culture, from the medina to Avenue Hassan II. For these trades, ALINEA offers La Caisse Restaurant: floor plan and table ordering, split bills, a kitchen display (KDS) per station, eat-in, takeaway and delivery managed through the channel manager, recipe cards and food cost with ingredients deducted at each sale. A pâtisserie that also sells over the counter can combine the two apps.

Getting equipped in Fez

The first step is an on-demand demo built around your own business: just send a message on WhatsApp. The quote depends on the number of tills, points of sale and hardware. ALINEA then delivers a turnkey solution — software, hardware and training — and supports your teams remotely, in Arabic and French.

Questions from businesses in Fez